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SNAPPLE.COM
Snapple had a problem. A flashy, Flash website problem. It was cool but a pain to update, did nothing for them socially and there wasn’t much of a reason to...
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art direction
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ACD
STEPHEN KING'S BAG OF BONES: DARK SCORE STORIES
A&E: Bag of Bones from Campfire on Vimeo. Advertising is generally an exercise in simplicity. Crafting a narrative prequel, however, is quite the...
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art direction
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ACD
KRAFT FRESH TAKE: CONCEPT
Kraft came to us with a program already in place. They were going to send a free sample of their Fresh Take product home with any chicken, fish or pork...
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art direction
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ACD
NUPTUALS 2012: SAVE THE DATE
I've never been a girl that's obsessed much about my wedding. Being a designer, however, has had me dreaming about the paper goods for years. We wanted our...
art direction
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illustration
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design
LENOVO: PITCH
Lenovo was popular with the hardcore business crowd due to their purchase of the IBM ThinkPad years ago, but were struggling to connect with millennials and...
concept
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art direction
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ACD
MICROSOFT RECRUITING
Microsoft has a general recruiting site where they post content for potential hires to get a feel for the culture. Some of the content was a little...
concept
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art direction
SNAPPLE: EXTRAORDINARY
How do you make a video that already exists, viral? On a shoestring budget? That is a fantastic question. As Snapple's Digital AOR our client handed us the...
concept
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art direction
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ACD
METHOD: CONCEPT
On a trip to method HQ we learned from their scientists that dust bunnies carry the DNA of our toxic homes. Everything sprayed in the air or on a surface...
concept
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art direction
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design
SMARTLING
Smartling is a new kind of translation management company on a mission to make the web truly multi-lingual. They have several options for customers depending...
design
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illustration
DELL + (RED)
Windows Vista joined the (RED) movement by introducing a new co-branded laptop with Dell that would donate money to help fight AIDS in Africa. Our job was to...
concept
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art direction
JIM BEAM: PITCH
Jim Beam came to us because they kept getting lost in the shuffle. They look, taste and sound just like any other Kentucky bourbon. The pitch team came up with...
concept
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art direction
LOGOS
Logo work is my favorite kind of design work. The task of boiling down a brand into one simple, communicative mark is especially difficult. Solving it for a...
concept
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design
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illustration
RANDOM FUN THINGS
Here's a small sampling of some recent personal projects. I gave him Meat Cards. They were a gift to my fiancé for Christmas. I had been vegetarian and...
concept
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art direction
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design
T MOBILE: THE MIND OF D. WADE
T-Mobile was launching the new D-Wade designed Sidekick 3. To celebrate, we created an entire interactive structure of his head at the NBA All Star Game Jam...
concept
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art direction
LES DE MER
Over a boozy lunch of moules frites and white wine, my then writer and good friend Merrin McCormick and I came up with this gem for the, um... vagina...
concept
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art direction
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design
LEENI: 8 BIT HEART
She makes music on her Gameboy, mixes it with her ukulele and sings. Somehow it doesn’t come out sounding like a dying giraffe. That’s talent. I gave...
concept
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illustration
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design
TEEN LINK
In dire need of a makeover, Teen Link’s branding was dated, boring and unapproachable. Teens thought it was a suicide line, because it looked like death....
concept
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design
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illustration
WINDOWS LIVE: LAUNCH
Windows Live meant all of their online products finally living together as one. Users could now communicate seamlessly between Hotmail, Messenger,...
concept
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art direction
DOVE CHOCOLATE
Dove came to us looking for a new approach to their ‘Your Moment. Your Dove.’ campaign. They weren’t looking to reinvent the wheel, just to...
concept
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art direction
MISCELLANEOUS ILLUSTRATIONS
Illustration is a passion of mine. I've illustrated much of the work in the rest of my book. Here live the random pieces, some t-shirt designs, some...
concept
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art direction
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illustration
PBS: LIKE DRIVE
PBS came to us to help them reach 1 million likes on Facebook. We wanted to give them that and so much more. We wanted to do a genuine online pledge drive by...
concept
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ACD
HONEYSHED: MAXIM
I was asked to pull something together on the subject of “Where Capitalism Meets Voyeurism” for a spread in Maxim Magazine with a deadline of yesterday...
design
MISCELLANEOUS POSTERS
Rock posters are just fun. Such a great medium. Here are some of my favorites: The first is actually ancient. It's from a class I took with the poster gods...
art direction
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design
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illustration
POTTERY!
I've always loved 'paint your own pottery' studios (like way more than any adult should.) I get so engrossed in it I don't speak, or eat, I'm there for hours....
design